Bio

Passionate about the role of data in marketing and digital. A fast evolving topic that I try to understand thoroughly and of which I have made it my mission to spread the knowledge around this topic as much as possible.As founder of Stitchd (stitchd.be) I am building a team of world-class digital analytics experts. And as a principal consultant, I guide organisations to embed data-driven marketing in in a sustainable way.In almost everything I do, knowledge sharing and enablement are central. I'm an active contributor to the digital analytics community. I'm one of the organizers of Measure Camp Brussels (brussels.measurecamp.org). And love to share my thoughts with others by speaking on conferences or running workshops and trainings. I teach the Marketing Analytics class in the Data Science & Security bachelor of Thomas More (thomasmore.be).Some keywords to give LinkedIn's algorithm a helping hand:- Google Analytics- Adobe Analytics- DMP (Audience Manager, Audience Studio, ...)- CDP (Experience Platform, Audience 360, ...)- Data Driven Transformation- Data Strategy- Data Analysis- Marketing Analytics